GÜELL IP is a boutique specialized in Intellectual Property and Unfair Competition.
We are lawyers and registered IP Attorneys, so we offer one-stop boutique IP services. .
With over 20 years’ experience and global presence as members of multiple organizations and international associations, we maintain close relationships with highly qualified firms around the world as well as business relationships with distinguished companies in all sectors.
GUELL IP winner of the Impact Case of the Year award in the MIP awards 2023
GUELL IP winner of the Impact Case of the Year award for its work in the defense of the distinctiveness of the position mark of
One-stop IP boutique
- Specialized advice
- Prosecution and registration of IP rights
- Enforcement against infringers
Our commitment
- Personal approach
- Professional excellence
- Honesty and transparency
Efficiency and Performance
- High success rate
- Permanent evolution
- Innovative solutions
- Bachelor’s Degree in Law by the University of Barcelona and legal practitioner member of the Barcelona Bar Association since 1994.
- Master’s Degree in Competition Law.
- Registered IP Attorney since 1998.
- EUIPO Legal Representative since 2001.
- Chartered Translator-Interpreter of English appointed by the Spanish Ministry of Foreign Affairs.
- Council Member of the European Communities Trade Mark Association (ECTA) since 2013.
- Member of the Board of the Spanish AIPPI Group from 2011 to 2015 and currently Member of the Nominating Committee of AIPPI International.
- Co-author of the INTA Annual review of EU case-law since 2013.
- Lecturer on IP law at OBS-University of Barcelona, the Lawyer’s Bar Association of Barcelona and at the ISDE University Masters to qualify for the Examination for Access to the Legal Profession.
- Regular speaker in courses and conferences, both held in Spain and abroad.
“Jordi Güell, consummate in litigation and oppositions, is clever, proactive and creative, with great communication skills”
“Jordi Güell has experience representing companies in the fashion, food and beverage, pharmaceutical and energy industries in a range of intellectual property disputes”
“Jordi Güell, a stellar advocate before the patent office and the courts. Güell flexes broad IP and unfair competition expertise and resolves difficult disputes with absolute poise”
Latest Articles
GUELL IP winner of the Impact Case of the Year award in the MIP awards 2023
GUELL IP winner of the Impact Case of the Year award for its work in the defense of the distinctiveness of the position mark of MUNICH S.L. (X on the side of a sports shoe). Thank you to the jury
INTA announces Jordi Güell as one of the speakers at the Annual Meeting in Singapore
Jordi Güell will give a presentation on European Trademark case law during the Annual Meeting of the International Trademark Association (INTA) to be held in Singapore on 15-20 May 2023. This presentation will take place on Thursday 18 at 1.30
WTR1000 Rankings 2023 released
Jordi Güell ranked in the silver category of litigation and prosecution in the 2023 edition of WTR1000: “Jordi Güell showcases his outstanding communication skills at eponymous firm Güell IP. Jordi is a highly skilled individual who knows the ins and outs
IAM PATENT 1000 (2022)
Jordi Güell ranked as Leading Patent Professional 2022 for Spain. A big thank you to the team, to peers and clients, and of course to IAM PATENT 1000 for its kind words: “At eponymously named Güell IP, the super responsive
Landmark decision of the General Court of the European Union in sports shoe position marks
GUELL IP successfully represented MUNICH S.L. in complex court proceedings concerning the distinctiveness of MUNICH’s position mark. The German company DEICHMANN SE had applied for a declaration of invalidity of the position mark for lack of distinctiveness on the grounds
INTA Annual Meeting 2022.- Washington DC
Excellent INTA Annual Meeting (1-4 May 2022) in Washington DC. Jordi Güell presented the co-authored Annual Review of European Case Law 2021 and met with colleagues and personalities from all over the world, including the Director of the Spanish Patent
