GÜELL IP is a boutique specialized in Intellectual Property and Unfair Competition.
We are lawyers and registered IP Attorneys, so we offer one-stop boutique IP services. .
With over 20 years’ experience and global presence as members of multiple organizations and international associations, we maintain close relationships with highly qualified firms around the world as well as business relationships with distinguished companies in all sectors.
Landmark decision of the General Court of the European Union in sports shoe position marks
GUELL IP successfully represented MUNICH S.L. in complex court proceedings concerning the distinctiveness of MUNICH’s position mark. The German company DEICHMANN SE had applied for
One-stop IP boutique
- Specialized advice
- Prosecution and registration of IP rights
- Enforcement against infringers
Our commitment
- Personal approach
- Professional excellence
- Honesty and transparency
Efficiency and Performance
- High success rate
- Permanent evolution
- Innovative solutions
- Bachelor’s Degree in Law by the University of Barcelona and legal practitioner member of the Barcelona Bar Association since 1994.
- Master’s Degree in Competition Law.
- Registered IP Attorney since 1998.
- EUIPO Legal Representative since 2001.
- Chartered Translator-Interpreter of English appointed by the Spanish Ministry of Foreign Affairs.
- Council Member of the European Communities Trade Mark Association (ECTA) since 2013.
- Member of the Board of the Spanish AIPPI Group from 2011 to 2015 and currently Member of the Nominating Committee of AIPPI International.
- Co-author of the INTA Annual review of EU case-law since 2013.
- Lecturer on IP law at OBS-University of Barcelona, the Lawyer’s Bar Association of Barcelona and at the ISDE University Masters to qualify for the Examination for Access to the Legal Profession.
- Regular speaker in courses and conferences, both held in Spain and abroad.
“Jordi Güell, consummate in litigation and oppositions, is clever, proactive and creative, with great communication skills”
“Jordi Güell has experience representing companies in the fashion, food and beverage, pharmaceutical and energy industries in a range of intellectual property disputes”
“Jordi Güell, a stellar advocate before the patent office and the courts. Güell flexes broad IP and unfair competition expertise and resolves difficult disputes with absolute poise”
Latest Articles
Landmark decision of the General Court of the European Union in sports shoe position marks
GUELL IP successfully represented MUNICH S.L. in complex court proceedings concerning the distinctiveness of MUNICH’s position mark. The German company DEICHMANN SE had applied for a declaration of invalidity of the position mark for lack of distinctiveness on the grounds
INTA Annual Meeting 2022.- Washington DC
Excellent INTA Annual Meeting (1-4 May 2022) in Washington DC. Jordi Güell presented the co-authored Annual Review of European Case Law 2021 and met with colleagues and personalities from all over the world, including the Director of the Spanish Patent
WTR Rankings 2022 released
Jordi Güell is ranked in the silver category of both litigation and prosecution in the 2022 edition of WTR1000. A big thank you to the team, to peers/clients, and of course to WTR for its kind words: “Jordi Güell showcases
GUELL IP successfully represents Match Group before the High Court of Justice in the battle for trademarks SWIPE and SWIPE RIGHT in Spain
This interesting case refers to the distinctiveness of Match Group, LLC’s trademarks “SWIPE” and “SWIPE RIGHT” in Spain. The Board of Appeals at the Spanish PTO had upheld an appeal filed by the company Bumble Limited and refused the trademarks
Master class at the Magister Lvcentinvs
Extremely proud of the motivated and well trained students of the Magister Lvcentinvs. This week’s session on EU case law has been really interesting. The future IP advocacy is guaranteed!
